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lt may seem like California’s power crisis has abated, but a new campaign from Pacific Gas & Electric urges consumers to keep conserving.
Five new TV spots from JWT & Tonic in San Francisco emphasize the need to save power while painting the utility’s workers as dedicated public servants.
PG&E has taken a beating in recent years after a bankruptcy filing and the unflattering portrayal of its employees in the film Erin Brock ovich. In addition to promoting conservation, the firm is eager to rehabilitate its image.
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