JWT Recruits Global Planning Exec

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NEW YORK WPP Group’s JWT has recruited Orlando Hooper-Greenhill, head of international planning at Bartle Bogle Hegarty, to become the No. 2 planner at JWT.

Hooper-Greenhill, who starts Jan. 21, takes the title of director of global planning and reports to global planning chief Guy Murphy.

Hooper-Greenhill will be based in London and lead the development of planning on global and international brands, according to JWT.

“The hiring of Orlando is part of the agency’s continuing commitment to the importance of planning,” said JWT worldwide CEO Bob Jeffrey, in a statement.





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