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JWT confirmed it has hired former Fallon New York president Alison Burns, 42, as CEO of the WPP agency’s London office. Burns, who will start in late February, becomes U.K. executive chairman Toby Hoare’s first major appointment since taking charge of the region in December. Previously, Simon Bolton led the office, though with the broader title of CEO of JWT U.K. and Ireland. Bolton was replaced by Hoare in December and has since resurfaced as CEO of WPP’s Enterprise IG in London.
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