JWT Promotes Gonyea to International Position

Move Is an Effort to Better Coordinate Global Efforts for Ford
DETROIT–In response to an increasing emphasis on globalization from Ford, J. Walter Thompson has added to its international Ford group to better coordinate worldwide marketing.
Mike Gonyea has been named director of planning and strategic services for the group, said Bryan Cooper, executive vice president and executive management director at the Detroit Agency. Cooper heads up JWT’s international Ford group, which includes about 400 employees.
JWT’s international Ford business has increased to 57 countries from the 12 it handled in 1988, Cooper said.