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NEW YORK Tanqueray gin has launched a single print ad that aims to reinforce its placement in the 1960s lounge ambiance of Down With Love, the Rene Zellweger-Ewan MacGregor movie that opens this weekend.
The ad, designed as a retro-graphic movie poster, heralds the movie as “Starring the Distinctive” Tanqueray gin. Surrounding the full-size bottle are line-drawn cartoons of the actors, in this case Tanqueray’s supporting cast.
Comments by faux critics, fictional bartenders and cocktail waitstaff at imaginary bars across the country play against the poster’s Technicolor pink hue.
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