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BOSTON Tourism Ireland said it has selected WPP Group agencies J. Walter Thompson and MindShare to handle creative and media duties on its ad account following a review.
The budget is about $60 million over three years, the client said.
JWT and MindShare will succeed Interpublic Group incumbents McCann Erickson and Universal McCann, which defended and were finalists.
Also in the competition’s final mix were WPP Group’s Young & Rubicam (which also partnered with MindShare) and the Havas-owned team of Euro RSCG and Media Planning Group [Adweek Online, Aug.
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