JWT Makes Golfers Search for 'Tobu'

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ATLANTA JWT today breaks a TV, print and Web campaign for Bridgestone Golf that introduces the e5 and e6 golf balls.

In the advertising, Japanese engineers demonstrate the ball’s “Tobu.” It’s up to golfers to learn what that concept means at www.findtobu.com.

“Everyone talks technology and distance in this category,” said Mark Simonton, director of client services at JWT in Atlanta. “We wanted consumers to recognize that these balls are different, so we created the idea of ‘Tobu,’ which defines the essence of these golf balls.”

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