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Looking to expand its offerings and generate revenue from nontraditional sources, WPP Group’s J. Walter Thompson is launching thompsondesign.
The design unit opens this week with three staffers. Longtime JWT client Diamond Trading Co. in London, formerly De Beers, has signed up for corporate branding and consumer ID work.
The unit will handle logo design, corporate ID and packaging. It will have “the spirit of a startup” and service existing JWT accounts and new clients that might be seen as too small for JWT, said Marc B.
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