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Unilever last week shifted U.S. creative duties on its Vaseline Intensive Care brand from IPG’s McCann Erickson to WPP’s J. Walter Thompson, both New York, sources said. Spending exceeded $20 million last year, according to Nielsen Monitor-Plus. The shift occurred without a review, said sources. JWT is a Unilever roster shop. WPP’s MindShare in New York handles media for Vaseline Intensive Care.
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