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LOS ANGELES J. Walter Thompson has launched a global print and online campaign for Symantec that warns consumers about potential threats to home computer security.
The effort, which broke this week in the U.S., will be translated into more than 15 languages and will appear in over 20 countries. Spending was undisclosed but is estimated at $25 million. Point-of-sale materials and promotional programs are also in the mix.
Four print executions and five online ads for the Cupertino, Calif.-based
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