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NEW YORK Unilever has confirmed that JWT is leading global efforts on its Knorr brand, after sources said that the WPP Group shop had landed a global branding assignment on Knorr.
Regionally, however, Knorr continues to use two shops: JWT, which handles the brand in Europe, Asia and Latin America, and Omnicom Group’s DDB, which represents it in North America and Africa, according to a Unilever representative.
Global major measured media spending on Knorr totaled nearly $200 million last year and about $125 million through August 2007, according to Nielsen Global AdView.
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