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J. Walter Thompson’s experience marketing Kraft Foods’ Philadelphia Cream Cheese and Unilever’s Salon Selectives products to multicultural consumers led Western Union Financial Services to award its $25 million advertising account to the shop.
“They took a simple idea [for those products] and transcended it to many cultures, but the brand core and the brand essence was never lost,” said Diane Robertson, Western Union’s director of contracts and strategic resources, marketing.
The Chicago shop teamed with Zubi Advertising of Coral Gables, Fla.,
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