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NEW YORK WPP Group’s Grey has tapped Steve Lin as its president and CEO for operation in Greater China, a new post.
The move comes in the wake of Grey’s severed relationship with CITIC Guoan Group [Adweek, June 12].
Lin will report to Mike Amour, chairman, CEO of Grey’s Asia-Pacific operations, effective Sept. 1, the agency said. For the past 14 years, Lin has been at WPP’s JWT and since 2004 has been chairman of the agency network in Taiwan.
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