JWT Discovers 'The Point' for Amusement Park

By Tanya Gazdik





DETROIT–J. Walter Thompson introduces a new hairstyle called ‘The Sandusky’ in its first work for amusement park Cedar Point.





JWT won the Sandusky, Ohio, park’s $5 million account in January after a review that included incumbent Meldrum & Fewsmith Communications in Cleveland, which had handled the amusement park’s business for eight years.





The campaign, which focuses on the park as a whole instead of on individual rides as in the past, includes a new themeline: ‘What’s life if you never get to the Point?’ Two television spots broke last week, with two more spots to be added in June.