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J. Walter Thompson is mapping out a plan to boost its dwindling portfolio of non-Ford accounts.
Jeff Ewald, general manager of the Detroit office, has taken over new business duties and said one thing the agency has to do is broaden its below-the-line offerings, which are especially essential in a soft economy. “In the past, I think we prioritized advertising as our main weapon,” he said.
Besides Ford, the agency counts White Castle and Domino’s, for which it does field marketing, as clients.
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