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NEW YORK The guys who cut Danny DeVito down to size for the Lipton Brisk campaign and who won a gold Lion at Cannes last year for their Malibu Rum work have joined True Grey, a division of Grey Worldwide, the agency said.
Steve Krauss and Ari Halper, who also worked on such accounts as Smirnoff Ice and Merrill Lynch at J. Walter Thompson in New York, joined True Grey on Feb. 10.
They are both vice presidents and cds reporting to the division’s ecd Jonathan Rodgers, who joined last summer from BBDO.
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