JWT to Break TV, Print Work For Lunchables

Oscar Mayer Foods will launch a marketing campaign for its Lunchables Fun Snack brand next month, a company representative said.

The campaign will promote a variety of dessert snacks from the Madison, Wis.-based food marketer, the representative said. TV and printwork is from J. Walter Thompson in Chicago, Oscar Mayer’s lead agency.

Separately, Oscar Mayer last week unveiled a ham campaign, “Oscar like you never seen before,” in Atlanta. The campaign promotes Oscar Mayer’s 10 ounce resealable pouch and features large, bold renderings of ham in executions from JWT.

Oscar Mayer is a division of Kraft Foods for which JWT handles cheeses, mayonnaise and new products.