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ATLANTA JWT Atlanta launched a national television, print and Internet campaign this week to introduce a new golf ball from its newest client, Bridgestone Golf, the shop said.
The TV spots began airing Monday on the Golf Channel. The ads will air on ABC this weekend during the network’s broadcast of the Nissan Open in Pacific Palisades, Calif. Print ads will run in five major national golf magazines.
The ads feature PGA Tour player Fred Couples as a spokesman for Bridgestone’s new Tour B330 golf ball and background music by blues singer John Lee Hooker.
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