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NEW YORK — J. Walter Thompson is creating TV spots for Diageo’s Baileys Irish Cream, in anticipation that the liqueur will become the first spirits brand to advertise on national network TV, sources said.
Baileys, which previously ran TV spots on cable and network affiliates, is preparing both a “social-responsibility” spot and a brand one, said sources. The former, which is required under new guidelines from NBC — the first network to agree to run spirits ads — is slated to air in mid-April, sources said.
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