JWT, Baileys Set for Network Debut

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

J. Walter Thompson is creating TV spots for Diageo’s Baileys Irish Cream, in anticipation that the liqueur will become the first spirits brand to advertise on national network TV, sources said.

Baileys, which previously ran TV spots on cable and network affiliates, is preparing both a “social-respon si bil ity” spot and a brand one, said sources. The former, which is required under new guidelines from NBC—the first network to agree to run spirits ads—is slated to air in mid-April, sources said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in