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BOSTON WPP Group’s JWT has added to its Nestle cache, picking up assignments in the U.K., Romania and the Czech Republic, the agency said.
All told, the Nestle work coming into JWT from these three markets represents estimated ad spending in excess of $25 million.
JWT in London added creative duties for Nestle’s Heaven, Joe and Orion brands following a review over Interpublic Group’s Lowe in London. Nestle had introduced the high-end Heaven brand in the U.K.
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