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It was more business than politics that led business-document Web site Mimeo.com to tweak Al Gore in a full-page center-spread ad in last week’s Wall Street Journal and USA Today.
The print ad, first in a series and part of a $20 million yearlong campaign from The Martin Agency for its Memphis, Tenn., client, reads, “Thank you Al Gore for inventing the Internet.”
It references the presidential candidate’s foot-in-mouth comment last year that he invented the Internet.
“It’s a clever way to break through the advertising clutter,” said Mimeo.com
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