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‘How would you use marketing to blunt the severity of a possible ’08 recession?’

The honesty of your brand and your messaging will do that. Stay in your lane and stay focused on what you need to get your point across. —Rob Stone, co-founder, co-president, Cornerstone, New York

To thwart a recession, you need a big idea, executed by a consumer, in a viral video, distributed via social network sites and backed by quantifiable ROI. Isn’t this the answer to everything? —Michael Mark, CEO, cd, NYCA, Encinitas, Calif.

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