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‘Create and define a marketing-related catchword or phrase, e.g., incentivize.’
“Youthify” [is] the act of making a brand appeal to a younger demographic. —Mike Byrne, CCO, Anomaly, New York
“Reach-around marketing”: An overt, courteous gesture made by a marketer designed to distract from the fact that they are in the midst of violating you. —Andrew Deitchman, strategist, partner, Mother, New York
“Contentualization”: The desperate attempt to justify an agency retainer by throwing anything with the client’s brand name on it into a video, posting it on YouTube and selling it to said client as a viral campaign.
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