Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
We asked industry execs to come up with a campaign to comemmorate Barry Bonds’ (imminent) breaking of Hank Aaron’s all-time record for home runs.
It would just be a big, smiling picture of Barry Bonds on a billboard and the quote, “Yankees suck.” —Court Crandall, creative partner (and Boston Red Sox fan), Ground Zero, Marina del Rey, Calif.
America needs bad guys, too. I’d play that up, with something like: “He’s the home-run king you love to hate!” —Jim O’Brien, vp, acd, Mullen, Wenham, Mass.
It would an HGH-fueled, ESPN-inspired juggernaut, compressing all 750+ home runs into a 30-second highlight video.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in