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We asked industry executives to for their thoughts on Fox and other nertworks putting content in commercial breaks.
It’s great that they’re trying something to address a problem. Too many people are waiting for someone else to figure it out. So, while this may not be the end all, be all, it’s good to see someone doing something innovative. —Brian Martin, principal, Source Martin, New York
Getting the consumer to engage with new content differently depends largely on the quality of that content.
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