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We asked industry execs to weigh in on client-agency loyalty.
You’re only as good as your last at bat. It’s business, it’s about being successful all the time. If you are that, you will have an impenetrable relationship. —Jason DeLand, partner, Anomaly, New York
Are clients loyal? Yes. It’s just that clients are not so trusting of where ad agencies put their media spend. [Loyalty is] becoming thinner and thinner because agencies aren’t keeping up with what’s happening in the world.
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