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We asked industry executives which brands would benefit from a touch of controversy.
If there ever were a time to strike while the iron is hot, it would be now. Mr. Clean should hire the newly shorn Britney Spears and make her the younger, hipper Mrs. Clean (or would that be “Ms. Clean” now that she’s divorcing K-Fed?). —Tommy Troncoso, copywriter, BBDO, New York
AOL. Remember when AIM was the poster child for parents’ angst about teens and the Internet? MySpace has come along and siphoned away all of that attention—and hence AIM’s pop culture relevance.
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