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You’ve got to admire anyone who has the audacity to try to take on the iPod. The Zune seems to be trying to appeal to a younger, hipper, more budget-conscious crowd, but the iPod is more than marketing. It is a culture based on a design sensibility that the Zune will find next to impossible to crack.

The iPod is entrenched in the minds of consumers, but that doesn’t mean Microsoft can’t win. . .

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