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“It would seem silly to reveal, in such an open forum . . . Simply because I’d want to be the first to use it. A close second is Peter Gabriel’s ‘The Feeling Begins’ from The Last Temptation of Christ. Big, inspirational and makes your hair stand upright for a fairly long time.” “I would use M.I.A.’s ’10 dollar’ for a beer spot.” “Rock and Roll” by the Velvet Underground. It’s optimistic. It’s got the obligatory hook, and it drives and builds but stays raw so you believe every note.

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