Release the single "They Say We Were Wrong, So We've Gone Way Right" by the band The Southern Girls (formerly known as the Dixie Chicks). —Susan Credle, ecd, BBDO, New York
I'd send them an 8x10 glossy of the Dixie Chicks' bare buttocks with a handwritten note that says, "Freedom of speech. If that ain't country, we'll kiss your ass. If you disagree, you can kiss ours. Love, the Dixie Chicks." —Remind the DJs that after the next election, the Dixie Chicks might be ambassadors to foreign countries like Alabama, Tennessee and Kentucky. If they want to keep their jobs, they should play the music. Send them (the DJs) to Iraq for a week. I would work with them to write an impossibly catchy tune … showing the positive side of what they believe. Then I would sell it to Toyota (think Prius) to talk about the amazing factory they have in West Virginia, and the pride people there take in their work, in a sort of modern, liberal but undeniably populist and working-class version of the Chevy "Like a Rock" campaign. It would probably involve shooting a gig at the factory and mini doc with interviews from the [factory workers], skewing slightly female. —I would tell them to keep doing what they are doing. Focus on selling records, not radio stations. It's kind of ironic that the Chicks are top-of-the-charts without mass play. The limited accessibility and ongoing controversy creates more curiosity and makes them even more attractive.