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I hate to love the Geico gecko because I think the idea is flawed. But now that he’s a little more Lock, Stock … I find myself unable to turn away. —Jonathan Goldmacher, international new business director, Euro RSCG, New York
You know what I love to hate? “AT&T. Your World. Delivered.” Could there possibly be any more hubris embedded in a line? Particularly from a company just acquired from one of its offspring. Besides, the last time I checked, AT&T was a phone company, not a travel agency.
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