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Hummer’s “Little Monster”: Best use of dinosaur/machine procreative sex in a product launch. It could also be eligible for some kind of recognition by the UN for the promotion of cross-cultural exchange. —Greg DiNoto, CEO, DiNoto, New York
The “Pinch” spot for Honda Element and the Web site that goes with it. I’d give it a Land O’ Lakes box that’s folded up so her knees become her breasts, and call it the Golden Butter. —The accidental success of the Saturday Night Live music video “Lazy Sunday.”
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