Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you’re looking for pure noise, it doesn’t matter what or who the celeb has done. But if you’re looking for someone to bring real value or equity to your brand, the celebrity’s values should line up with your company’s values.
It’s not so black and white. At first blush, I’d say who the hell cares what they do? But then again, if you’re stumping for PETA, best not be seen scarfing down a Double Whopper.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in