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Just Asking

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'If you could trade places with one person in the industry, who would it be and why?'

I would like to be the janitor at Crispin Porter + Bogusky, because I'd love to see the stuff that didn't make it and got thrown away. It'd still be better than 99.9 percent of the crap from other agencies.

I would trade places with [WPP Group CEO] Sir Martin Sorrell. That way I'd know what's coming on the next page.

Alex Bogusky at CP+B. He is a revolutionary. He began the revolution and continues to lead the revolution. It has opened the eyes of everyone who has been stuck in traditional media for so long. And he's an example that the great stuff doesn't just happen in the big cities. I'm envious and enormously respectful of that. —Andy Mendelsohn, executive creative director at Erwin-Penland in Greenville, S.C.



[I'd trade places] with any of my sons [Steffan, at Euro RSCG, Chicago; Jeremy, a freelancer based in Austin, Texas; and Daniel, at DMG in Shanghai]. They've got more years left than me in this wonderful business. —Larry Postaer, director of creative services, RPA in Santa Monica, Calif.



[Arnold Worldwide CEO] Ed Eskandarian [who is a partner in the Red Sox and brought the World Series trophy to the agency's year-end meeting]. It's nice to win advertising awards, but I think clients would be more impressed with a World Series trophy! It would be [former Nike CEO] Phil Knight because he always got to say 'Yes.'