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‘Cliff Freeman is reviving Wendy the Snapple Lady. What spokesperson or icon would you like to see make a comeback?’
Coca-Cola’s Santa Claus. In my household, Coke’s Santa is connected with so many family memories—all the sensations of my life in the early ’60s … which brought so much joy, suspense and fun into my life. —Scott Goodson, cd and founder, Strawberryfrog in Amsterdam and New York
Frank Purdue, because he’s honest. I believed him. Also, he looked like his product.
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