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NEW YORK — Jupiter Media Metrix continued selling off its parts Thursday, as its Media Metrix Internet measurement service went to one of its rivals, comScore Networks.
The deal calls for comScore to purchase the North American assets of Media Metrix for $1.5 million. The Reston, Va.-based online research company plans to combine the new acquisition with its Media Solutions unit and rename the division, Media Metrix. It will be headed by Peter Daboll, formerly president of comScore’s Media Solutions, who will report to company president and CEO Magid Abraham.
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