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SAN FRANCISCO — Jupiter Media Metrix today announced its latest service, Campaign Analysis, which the New York-based measurement firm is touting as “the first third-party service to measure and analyze online advertising and marketing campaigns in real time.”
Campaign Analysis provides ad-servers, Web publishers and advertisers with the most detailed and timely measures to determine companies’ effectiveness in online advertising and email and affiliate marketing, according to Jupiter.
In the past, advertisers have relied on ad servers and publishers to provide basic auditing reports on the number of online ads served.
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