Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Every summer needs a road-trip movie, and Adidas gives us its own, a two-minute spot from 180 and TBWA featuring 13 of soccer’s best on the “Road to Lisbon” for the Euro 2004 championship. Pros like David Beckham and Rául lead a picturesque scooter procession, complete with breaks for game play, that culminates with an all-star match against an entire Portuguese town. The spot could be shorter, but set to Quincy Jones’ “It’s Caper Time,” it builds nicely to the excitement of the tournament.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in