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NEW YORK Jumpstart Automotive Media said it closed a $10 million round of financing, which the San Francisco-based company plans to use to expand its ad network.
Alta Communications, a private equity firm in Boston, led the round, which marks the first outside funding for Jumpstart since it opened its doors in 2000.
Jumpstart acts as an advertising representative for automotive inventory on a variety of sites, including NADAguides, Vehix and J.D. Power Autos. It also sells auto ads that run on ValueClick, one of the Web’s largest ad networks, and search listings on Yahoo and Google.
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