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All kinds of people share a love of Sara Lee bagels in Publicis in Mid America’s new campaign for the food maker’s bakery products division.
The Dallas shop’s first effort for the client’s bagels is a 30-second television spot. The ad broke last week on network affiliates and cable outlets in markets across the U.S., including Detroit, Atlanta, Minneapolis and Denver.
Symbolizing Sara Lee’s leap from the freezer section to the fresh bread aisle, Publicis created an ad that literally jumps from one bagel-craving person to another.
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