Julian Stevens Communications has launched in Beverly, Mass., blending traditional advertising and customer management skills with telemarketing services.
The agency is the brainchild of Julian Taylor and Steven Swartz. Taylor serves as the president; Swartz is the company's chairman, overseeing a small support staff.
Swartz and Taylor met three years ago at a trade show in Orlando, Fla. They were prepared to begin a new agency then, but postponed those plans as the dot-com bubble burst.
With the economy currently showing some signs of recovery,the pair decided it was a good time to go into business. Julian Stevens offers a range of media advertising and public relations skills, along with the capability to find potentialbuyers for their clients' services using a database of thousands of CEOs, CFOs and CIOs as wellas manufacturing professionals.
The agency has already begun working with BitWyse, Salem, Mass.; Accelera Software, Newton, Mass.; and CBE Technologies and Hire Golden, both in Boston. Combined spending for the accounts is in six-figure range.
CBE chose the new agency to handle its marketing and public relations duties over several other shops based on the two founders' experience dealing with high-tech companies, according to Jon Whitlock, business development manager at CBE. "That was huge for us," said Whitlock.
Prior to pairing up, Swartz worked at his own public relations companies, Steven Swartz Public Relations and The Drumbeater Co., both in Wakefield, Mass.
During 2001, Taylor served as the publisher of The Manufacturer, an international trade magazine. Prior to The Manufacturer, he was a partner at SNS, an ad agency in Kent, England.
"When it's a tough economy, you have to be proactive—that's what keeps a company alive," said Taylor of his agency's aggressive approach.
Taylor, a native of Britain, would like to eventually add overseas clients to Julian Stevens' roster. The shop is currently partnering with Words in Motion, Kent, England. Chris Pope, managing director of that company, serves as a liaison.
"I have a lot of contacts over there," said Taylor. "My goal is to build our client base. I'd like to see us with 15 strong clients in the next six months."