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Moroch’s La Embajada Creates Latino TV Spots for McDonald’s
DALLAS–With his soulful brown eyes, large ears and Mexican heritage, it’s tempting to compare the star of McDonald’s new Spanish-language television commercials to a certain chihuahua.
But loveable, goofy “Juan,” the character developed by La Embajada, a new division of Dallas-based Moroch & Associates, goes beyond his canine counterpart.
“He portrays the American dream,” said Carlos Rivero, the creative head of La Embajada. “Hispanics relate to him because they’re all going through the same situation.”
That situation–working as a foreign national in the U.S.–is
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