JRS Accents Color Palette of York A/Cs

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DALLAS Joiner Rowland Serio’s new $10 million push for York International targets homeowners who have a flair for color.

The 30-second TV spot by the Dallas agency promotes York’s new Affinity air conditioners that come in a variety of shades like Champagne, terra cotta, gunmetal and Bermuda.

Created to celebrate individual preferences, the “People like color” campaign touts homeowners’ ability to choose the hue of their outdoor A/C unit to complement their homes, the shop said.

The





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