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NEW YORK JPMorgan Chase has briefed several agencies, asking them to establish a positioning and brand identity for the company now that its merger with Bank One is near completion, sources said.
What the shops present in the second week of August to the New York client will set the tone for ads that client executives hope to have on the air by the first quarter of 2005, sources said.
Agencies from Interpublic Group and Omnicom Group as well as some independent shops were briefed by the client this week.
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