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“He would have used both.”

That’s the headline beneath a photograph of Sigmund Freud in Trahan, Burden & Charles’ latest print advertisement for The Wall Street Journal Online.

The ad, one of a series depicting Albert Einstein Eleanor Roosevelt, Thurgood Marshall and other historical figures, is part of the Baltimore shop’s continuing assignments for Dow Jones & Co. of New York

The campaign promotes the double benefits of perusing the newspaper and its online component.

“We started out with a couple of small Internet projects in 1997,” said TB&C chief creative officer Allan Charles.







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