The account, previously handled in-house, is a nationwide chain of 750 women's ready-to-wear apparel stores. JMC&T is currently creating a new campaign for the apparel chain that will likely break in late spring, said agency sources.
The Casual Corner win comes only one week after the agency reeled in the rest of the Ciba-Geigy business from Ketchum/N.Y. Aided by the presence of former Ketchum chief Hank Seiden, JMC&T originally grabbed the Dulcolax and Acutrim brands last March. This month, it took the rest of the business-- along with the AOR media buying assignment--for a total shift of roughly $25 million in Ciba billings from Ketchum over the last 12 months.
Sources said the New York office of Ketchum is expected to lay off 10-15 starlets as a result of the Ciba loss over the next few weeks.
JMC&T, which now claims close to $400 million in billings, is currently in the finals on two other pitches: the $15-million Lenscrafters account and the $5-million Pulsar/Jazz Paris division of Seiko Corp. of America.
The agency is also expected to be in the hunt for Kia, the Korean automaker which has been planning an agency search for almost a year
Copyright Adweek L.P. (1993)