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It’s AMF Bowling, Not Hoops, That Has Michael Working at Play
DALLAS–The Richards Group here breaks its first campaign this week for AMF Bowling Worldwide of Richmond, Va., since landing the $10-15 million account in June.
A 30-second television commercial airing initially in three markets will be supported by national direct mail, point-of-sale materials and in-center promotional efforts.
The spot stars AMF spokes-person Michael Jordan being hounded by media after news leaks that he is starting his own league.
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