By Steve Krajewski
DALLAS--Agency veterans Don Belken and Steve Arters and former television sales manager Rick Joppie have pooled resources to form a new San Antonio advertising agency.
Joppie Belken Arters (JBA) opened earlier this month with retainer clients including North Park Lincoln Mercury, North Park Lexus, Stabilizing Technology of Texas and project work for the Big 12 Conference and HBO Sports.
The client roster got a jump-start from Belken, creative director for the fledgling agency. Belken handled North Park and Stabilizing Technology--a foundation repair company--through his previous company, Whitetail Advertising.
Whitetail's business was rolled into JBA and combined with project work secured by Arters.
Joppie, a former local sales manager for KENS-Channel 5, San Antonio, is president of the new shop. He said the agency will try to keep local businesses from looking to competing markets like Dallas and Houston for advertising and public relations help.
Arters, previously a public relations account supervisor for Nancy Scott Jones & Associates and The Atkins Agency, both San Antonio, said, 'We know there are already excellent agencies in San Antonio, but we believe there's a lot of new business to be had here.'
Before moving to San Antonio, Arters had a stint as vice president in the public relations department of Levenson & Hill, Dallas. He will direct public relations and sports marketing efforts for Joppie Belken Arters.
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