Jonathan Epstein, Game On

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NEW YORK What if advertisers could place a product, say a can of Pepsi, into a game for the player to interact with, then swap it for a can of Budweiser the next time the game was played?

Jonathan Epstein, president and CEO of Double Fusion, an in-game advertising network based in San Francisco, is working to make that happen. His company recently introduced fusion.runtime, a program that allows advertisers to place products in games much later in their development cycle than previously possible.

Ultimately,



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